GA Config is a website with 8 simple tutorials on common Analytics questions. On their site you can find quick step-by-step tutorials on:
- Setting up GA with one domain and multiple sub-domains
- Setting up GA with multiple domains and one sub-domain
- Setting up site search
- Setting up 404 tracking
- Event Tracking
- Goal with Destination URL
- Track Facebook and Referrers
- URL Builder
It’s a challenge to talk about custom variables because by their nature they are … uh… custom. Learning how to use custom variables in Google Analytics really just requires a bit of basic understand on what you’re doing. This post on mastering custom variables does a bang up job of explaining how to use them. It explains how you can track visitors for different lengths of time (one visit, 24 hours, 30 days, etc.), look at your blog posts by date, and really helps give a good frame of reference for how to use custom variables on your site.
KISSmetrics knows how to write crazy informative blog posts and this one is no exception. In this post KISSmetrics runs you through how to track goals & conversions, analyze conversion funnels, and how to use advanced segments. It’s a great primer on how to access the data that’s going to best help you improve your website.
Custom segments are another one of those things that can be hard to explain until you see them in action for the first time. In this post, KISSmetrics is back again with more great info. Here they show you how to setup custom segments to track where your traffic comes from. They break it down by social marketing, social bookmarking, article marketing, video marketing, and email marketing. But once you see how it’s done you’ll be making your own custom segments in no time.
In this post we looked at how best to put the Bounce Rate to use. Understanding what the bounce rate means and how it relates to your site can really help you focus in on problem areas in your critical path. Fix those flow issues and you will improve your site’s conversion rate. Simple as that.