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BUX Podcast #39: 10 (More) Key Usability Concepts
Podcast: Download At the end of 2011, we took a week and looked back at 10 Key Usability Concepts. It had its own podcast and a two-part article wrap up. Now, another four months
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Better User Experience Podcast #28: Final Thoughts on Personas
Podcast: Download For the past week, we’ve been trying to get to the bottom of personas. We burned through over 4,000 words on the topic: Rethinking Personas for Small Business, Part 1: Signal, Not
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Rethinking Personas for Small Business, Part 2: Be the Bieber
This article is part 2 of a two part series on rethinking personas for small business. You can read part 1 here. Your Use of Personas is Based on Fear There. I said it.
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Rethinking Personas for Small Business, Part 1: Signal, Not Stratification
Forgive me Father As a ux professional, I have a confession to make. I hate personas. Hate them. I hate them because they’re stupid. They’re made up. They’re improperly applied. And they are fake.
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Better User Experience Podcast #23: Two Keys to Improve Your Sales Funnel
Podcast: Download Today is the day that if you’re a small business owner, reminds you that you’re not dead. Because if you were dead you wouldn’t be mailing in your quarterly tax payment. The
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