Google Website Optimizer »
Google Website Optimizer Grows Up: Is Integrated Into Google Analytics as “Content Experiments”
On August 1, 2012 Google closed down their A/B testing tool, Google Website Optimizer. We’ve written about it before and always thought that it was a bit of a hack product. It didn’t seem
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BUX Podcast #51: Olympics and Google Analytics
Podcast: Download As thunderstorms stomp around the worldwide BUX headquarters, Ben and I settle in to discuss our current interests – the Olympics and Google Analytics. The Olympics It may be the peak of
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A/B Test Results: Cute Bear Wins!
Two weeks ago I got into a bear fight. Or rather I made two bears fight. The winner would grace the cover of my website, Alaskagold.com: A traveler’s guide to South Central Alaska. This
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A/B Testing with Google Website Optimizer
Here’s my question: Which of these images will decrease my bounce rate? Layout A with ‘Angry Bear’ image: Layout B with ‘Happy Bear’ image: Google Website Optimizer seems like the tool to use.
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Choosing an A/B Testing Tool for Small Business
The choice to use a A/B testing can be hard. Terminology is the first thing to get past – see previous post. Once you figure that out (the secret is to clarify what you
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