conversion funnel »
Marketing Attribution Is Not Total Crap. Here’s Why.
Attribution. It’s one of the 6 Ideas that’s driven UX conversations this year and let’s just just get this out of the way right now. I thought it was total crap. Something made up
Read More »
Better User Experience Podcast #23: Two Keys to Improve Your Sales Funnel
Podcast: Download Today is the day that if you’re a small business owner, reminds you that you’re not dead. Because if you were dead you wouldn’t be mailing in your quarterly tax payment. The
Read More »
Sell More on Your Website by Understanding a Bit About Entropy
If you listened to Monday’s podcast, you know that I’m on a bit of a kick about entropy. It has to do with this book I’m reading called The Information, by James Gleick. The
Read More »
Why the Programmer is First Responsible for the User Experience (damn you Shopp Plugin)
Oh Shopp plugin, how I loathe thee. You make the checkout process an absolute sonuvabitch for both designers and the website’s eventual users. But let me start at the beginning. WordPress, as a CMS
Read More »
Cut the Chute and Get on the Critical Path (to Profit)
If you’ve been following the website or podcasts over the past few weeks you’ve seen Newman and I dig into the topic of web usability. We approached it, at first, from a philosophical perspective.
Read More »
