a/b testing »
The UX Toolbox: The UX Tools You Need to Get It Done
UX thrives on data. And to get data we need tools. Good tools. Kick ass tools. Tools that help us understand the desires and motives of our users… The best way to directly obtain
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BUX Review: The Hello Bar
I first ran across the Hello Bar when I saw a tweet about it being bought by Crazy Egg. What really interested me about it was that somebody thought to make this a service
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5 Incredibly Insightful User Experience Blog Posts
A few months ago, Newman started a UX Group on the social bookmarking site Diigo. It’s called UX Puppy. I was looking over some of the recent articles and was struck with just how
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No Money User Testing: The Free Plan revealed
Are you a scrappy start-up that wants to test but have no money? Don’t feel sad, my friend. @BUXOfficial is here to help. In Ben’s last post, he asked a pretty good question: How
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Better User Experience Podcast #26: Making Your Website More Effective by Using Narratives
Podcast: Download On today’s podcast we elaborate on Friday’s post about innovation vs. iteration. Then we slide right into a good discussion about using narratives in websites to drive user action. We talk about
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A/B Test Results: Cute Bear Wins!
Two weeks ago I got into a bear fight. Or rather I made two bears fight. The winner would grace the cover of my website, Alaskagold.com: A traveler’s guide to South Central Alaska. This
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Better User Experience Podcast #23: Two Keys to Improve Your Sales Funnel
Podcast: Download Today is the day that if you’re a small business owner, reminds you that you’re not dead. Because if you were dead you wouldn’t be mailing in your quarterly tax payment. The
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A/B Testing with Google Website Optimizer
Here’s my question: Which of these images will decrease my bounce rate? Layout A with ‘Angry Bear’ image: Layout B with ‘Happy Bear’ image: Google Website Optimizer seems like the tool to use.
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Better User Experience Podcast #22: A/B Testing and Smoothies
Podcast: Download Good evening there ladies and jelly beans. It’s been a crazy Monday so far and on today’s podcast we got even more riled up. You’d think that’d be hard to do about
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A/B Testing Websites Fail to “Show Me the Money”
A few days ago, Ben wrote a post that did a nice job talking about the basics of A/B testing. Today’s post was supposed to build on that by doing a survey of the
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