Last updated on August 26, 2013
Do you have a product or service that appeals to UX professionals? Then we might be a valuable advertising resource for you.
We’re a fast-growing website based around all things web usability and user testing. We currently add two new posts and one new podcast per week.
We began in August 2010 as a learning project by two web developers – Ben Snyder and Newman Lanier – to learn more about web usability. We’ve since added Jenna Curry and have grown into a trusted authority for information on creating a better user experience. As a result we’ve seen steady traffic growth each month since we’ve launched.
We currently offer 4 ads on a pro-rated monthly basis. In addition we also offer sponsorship for our weekly podcast. You can view where the ads are, their sizes and rates, in the image below. (Click for a larger version.)
All of our ads are flat rate. However, if you choose to advertise with us for a minimum of 3-months, we can offer special pricing. CPM costs depend on actual traffic. Here’s an idea of the traffic we generate. We’re on track to generate in excess of 38,000 visits in August 2013.
This translates presently into ~53,000 page views. That’s a $2.83 CPM.
Each Friday we release a new BUX Podcast. In its current format, the podcast is between 15-30 minutes long and tackles one UX topic each week. Each podcast has 1 sponsor. Sponsorship includes custom written ad copy at the top of the show. As of August 2013, the average podcast is downloaded 400 times. The cost for sponsorship is $50 per podcast.
The Fine Print
We feel we have an obligation to our readership to keep the ads tasteful and relevant to topics of web usability and user testing. Further, we believe that any ad we run on our website is a tacit endorsement of the product or service being sold in the ad. As such, we will only run ads for products or services that we believe in. For this reason, we reserve the right to refuse sponsorship for any reason if we feel it’s not a good fit.
Get in Touch
We’d love to discuss your advertising options with you further. To do so, please contact Ben Snyder at firstname.lastname@example.org.