Where do numbers go to have fun? Games, it’s gotta be games. Ben and I jump into the topic of Gamification. It’s a word. It’s in the dictionary and you can see it everywhere. From NFL.com to EpicWinApp, the elements and mechanics of games are being used to entice, engage and motivate users. Tonight we spend a solid hour and a half thinking about and telling stories of gamification as we see it.
The data driven culture is inspiring a new way to build and measure websites – that’s what we have talked about with entropy and critical paths and testing. That same culture is expressing itself with the gamification trend. I honestly think its the data wanting to be used creatively. Games are data wanting to have fun. Of course, it IS Friday night. What else would they be doing?
Discussed on the Podcast
- Progress bars
Is Gamification UX?
The game feedback loop
The belt system in Karate
little moo email messages
Salesforce.com’s competitive stats
Slang is Gaming language – euphemisms
Intrinsic and Extrinsic motivation and aligning audience with game element types
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