We’ve been compiling a list of the tools that we want to have in our User Testing Toolbox. After an initial look and then a more in-depth look, we really like Inspectlet and believe it’s worth using in your user testing process.
We reached out to Inspectlet’s founder, Rachit Gupta, with a few questions and he was nice enough to reply to us via email.
What’s your story? How did you get into User Testing?
I’ve always been fascinated by how important design is to the experience of using a product. I think there’s a fundamental difference in perspective between the designer and a visitor that makes it difficult to intuitively understand a visitor’s experience. I wanted to improve the process of understanding your visitor’s perspective so you can iterate more effectively. There are tools out there that do this but I wanted to create a full user experience suite that’s affordable to everyone, because I think everyone should care about user experience the same way they care about traffic numbers.
What’s the elevator pitch?
Inspectlet helps you gain a deeper understanding what your visitors are thinking by observing their actions naturally.
How did it start up?
About 8 months ago, I started building a team and we planned a roadmap for the product taking into account what was lacking from existing tools out there. We launched in June as a fully bootstrapped startup and it’s been an amazing ride ever since.
What’s up coming?
Some big changes are coming up! We’ve been working closely with users to create a stronger product. We’re looking into new ways of visualizing the mounds of data we gather, and possibly introducing a free plan as well to encourage people to understand their visitors better.
Do you have any partner companies? What’s your ideal tool set?
We’ve been in talks with some companies but there’s nothing to announce yet. We like to use Google Analytics for traffic analysis, Inspectlet for understanding our visitors, Optimizely for split testing iterations, and GetSatisfaction for gathering feedback.