The Ben and Newman Show Podcast #004

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This week’s podcast is a good one. Honestly, I thought we were going to end up trashing fivesecondtest.com based on Newman’s experiences with the site last Friday but instead we saw the light and figured out how to put it to good use. We also devised a Deathmatch event between fivesecondtest.com and Feng-GUI and Newman will be sharing the results in his blog post on Friday. It’s a lot of fun.

Check back on Wednesday for a great blog I’m cooking up on the most useful Google Analytics reports for small business owners.

And, if you haven’t already, be sure to subscribe to our podcast on iTunes – new episodes are available every Monday!


1:15 – Chatting with your buddy about User testing

2:30 – Newman Yawns

3:00 – Talking about textwoo.com and fivesecondtest.com

5:13 – Rushing through a fivesecondtest.com.  Designer or User fault?

7:00 – Train users to use fivesecondtest.com?

8:00 – 5 seconds to judge a website?

8:28 – lyric site vs ecommerce –

10:30 –  mp3 buying UX – size of the market –

12:00 –  Valid test?  out of context search

13:32 – confuse the users – Hidden tester, crouching usability expert

14:50 –  “sifting out sites” – the search process –

15:40 – “Not about yes, about getting rid of no.”

16:30 – Beta testing?

17:50 – Who is qualified to create and analyze these tests?

18:30 – Generic questions okay?

20:50 – 5 second thought exercise

21:40 – “What would you want someone to notice in the first 5 seconds?”

24:15 – “Why would you design a page for 5 seconds? New users”

25:47 –  user testing  and demographics

28:10 – Talking smack… but not throwin’ down … on fivesecondtest.com

29:45 – A / B testing

30:32 – http://uservoice.com/

31:29 – Basic training on how to create / analyis a user test

32:45 – Three waves of web design focus

34:04 – science journalism comic

36:10 – Changing goals interior to websites -searching vs. finding

38:00 – Newman loses his brain

39:30 – fivesecondtest.com, ripping it?

42:30 – Smackdown Feng-GUI vs Fivesecondtest.com

43:50 – 6 revision post on Introduction text and Headlines

44:52 – a/b test on the Bella Florals with headline change

48:00 – Gaming the system.

48:50 – We are Attention Wranglers

49:40 – Attention / Conversion funnel

50:10 – Elevator pitch to the girl

50:40 – one goal per page?

52:50 – Wrapping it up – Steven Pressfield, Alexander, Joe Rogen

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